Public Opinion Polls & Market Research
We provide a comprehensive and thorough view of the on goings of the society and specific markets. In
order to achieve a guaranteed result, you need high-reliability data and analysis to have a complete
understanding of the market throughout your decision-making process. As mentioned Dan Zarrela in this
regard, “Marketing without market research is like driving with your eyes closed”.
We ensure comprehensive public opinion polls and market research results through the use of both
qualitative and quantitative methods.
The main toolkit includes but is not limited to the following:
Computer-Assisted Telephone Interviewing (CATI)
Computer-Assisted Personal Interviewing (CAPI)
Computer Assisted Web Interviewing (CAWI)
Focus Group Discussions (FGD)
Qualitative Interviewing
Mystery Shopping (MS)